Bedford Business Website Checklist: 15 Things Every Site Must Have

Whether building new or reviewing existing, these 15 elements are non-negotiable for a Bedford business website that ranks and converts.

Technical Essentials

1. SSL Certificate (HTTPS) — the padlock icon, required for rankings and trust
2. Mobile responsiveness — genuinely excellent, not just technically compatible
3. Page load under 3 seconds — test at pagespeed.web.dev
4. No broken links — run a crawl and fix every 404
5. XML sitemap — helps Google find all your pages

SEO Essentials

6. Unique title tags on every page — keyword + location, under 60 characters
7. Meta descriptions — 150-160 characters, include a call to action
8. LocalBusiness schema markup on homepage
9. Location-specific content — Bedford and local area names throughout
10. Google Analytics 4 installed

Conversion Essentials

11. Phone number in header and footer — clickable on mobile
12. One clear call to action per page
13. Customer reviews and testimonials with real names
14. Contact form on or prominently linked from every page
15. Team page with real photos — builds trust immediately

How many does your site tick off? Book a free website audit and we’ll check all 15.